Public Relations Society of India (PRSI), is the National Association of Public Relations and Communication professionals established in 1958 to promote recognition of Public Relations as a profession and to formulate and interpret to the public the goals and the potential of public relations as a strategic management function. PRSI uses communication tools in order to build public opinion on various issues of national and social importance.

PRSI national awards for excellence are organized every year to promote excellence in Public Relations and Communication. In 2018, Action Against Hunger India, received the award for the best “Public Relations in Action” from PRSI on 08th December, from the Chief Minister of Uttarakhand in Dehradun for their advocacy project “Building an enabling environment for improved nutrition results in India” implemented in Rajasthan with the State government for the POSHAN (Proactive and Optimum zcare of children, through Social- Household Approach for Nutrition) programme